Wednesday, February 7, 2018

The Relatable Expert: Creating Content That Connects

Do you feel like you’re writing website content with little impact? That people are reading but not connecting? For many ecommerce writers, there’s a gap between the ability to communicate and the ability to relate to clients in a meaningful way. Blogs should communicate expertise, but not in a highly technical way. Your tone needs […]

Original post: The Relatable Expert: Creating Content That Connects



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