Thursday, June 30, 2016

7 Steps to Snapchat Success

By Sarah Moore of social media agency Eleven Lights Media. Contrary to popular belief, Snapchat isn’t just for the teen population trying to escape their Facebook-friending parents. As of May 2015 there were 100M active users daily and over 77% of them are above the age of 18. As well as ...more

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 appeared first on ProBlogger.



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SMS Campaigns: 5 Success Stories and Why They are Useful for Your Mobile Strategy

SMS campaigns are a strategic tool for your mobile strategy. If you think this is an outdated means of communication, then we’ll give you some data to consider: 100% of mobile devices can receive and send text messages. Over 350 billion text messages are sent across the world every month, despite the growth of apps […]

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Wednesday, June 29, 2016

How to Become a Professional Speaker when You Have No Leads or Experience

By Emilie Wapnick of Puttylike. If you’re like most bloggers, you probably have a message that you want to share with the world. Speaking is a great way to expand your reach and connect with people on an emotional level. It can help you grow your community and customer base ...more

The post How to Become a Professional Speaker when You Have No Leads or Experience appeared first on ProBlogger.

     

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Keyword Research: Best Practice You Never Used

Business owners, if you’re making money online sure as fate you know how crucial competitor research is. Beating your competitors while ranking higher for the right keywords is what you want. When we’re doing keyword research we take data from analyzing SERP’s top sites from our niche. This ensures we’re targeting the right keywords. Simple. […]

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Tuesday, June 28, 2016

How to Bring Podcast Listeners From Their Phones to Your Website

by Craig Hewitt of PodcastMotor. If it seems like everyone’s on their phones these days, it’s because it’s true. The Pew Research Center says that in 2015, 64% of adults between the ages of 18–29 used their phones at one time or another to listen to music or podcasts. The podcast ...more

The post How to Bring Podcast Listeners From Their Phones to Your Website appeared first on ProBlogger.



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Infographic: PayPal vs. Stripe

If you sell stuff online, you probably already used PayPal at some point. It was one of the first online payment solutions that worked across the globe and was easy enough to integrate with any type of website. Despite being really easy to integrate, PayPal is not that flexible, which irritates some webmasters. Over the […]

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Monday, June 27, 2016

How to Consistently Publish Great Content While On The Go

By Natalie Sisson. Imagine watching the setting sun silhouetting the Eiffel tower, while you’re sipping your cappuccino at the quaint little cafe on the street corner. Suddenly you decide to take out your iPhone, capture the magical sunset, and send it out to your followers on Instagram with an inspiring ...more

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How Bloggers Can Benefit From Google’s Rich Answers

By digital marketing expert Jim Stewart of StewART Media We’ve always been told that the aim for our blog posts is to be number one. That achieving first position on page one of Google through organic traffic is the target of any blog or online business. Well what if I was ...more

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PB127: How to Write in a More Personal and Engaging Voice

Writing That Develops a Personal Connection With Your Readers

Have you ever felt a personal connection with a blogger who you’ve never met and have no real reason to feel a connection with?  

You read their blog day after day and in time come to feel like you know them—as if their blog posts are almost written as private messages to you.

ProBlogger_127

This has happened to me numerous times over the years. I almost end up feeling that the blogger is my friend, even though I’ve never actually had personal contact with them.

I’ve also been on the other side of that relationship quite a few times. I regularly meet people at conferences who come up and say that they feel like they know me even though we’ve never actually met.

That personal connection can bring a blog to life!

In Today’s Episode How can you foster this personal connection with readers?

Listen to it here in the player above or over on iTunes here.

  • Tell personal stories
    • Sharing your own stories, not only shows you have knowledge, but you have experienced it too
    • Stories make you more relatable to people
  • Write as you speak
  • Use personal language
    • Incorporate language that makes the reader feel you are talking to them
    • Use the word “you” when you write
    • This moves the topic away from theory and makes it more applicable
  • Picture a person while you’re writing
    • A simple way to change the tone of your writing is to actually write your post with a person in mind.
    • Chris Garrett talks about this a lot and encourages bloggers to visualize a person as they write.
    • Similarly, I like to develop reader profiles, which I find helps me avoid writing for a nameless crowd of readers.
  • Base posts upon REAL reader needs
    • The more you write about real needs, the more you will connect
    • People feel connected if they feel you understand what they are trying to overcome
    • Get in the habit of asking your readers what their biggest challenge is
  • Write about Your Readers Feelings, Fears and Dreams
    • What really connects people is when you write about what they feel, think, fear, and dream.
    • This makes your reader feel you are speaking to them on a deeper level
    • An example of this was my last newsletter where I asked readers what their challenges were?
    • The responses were fascinating, I analyzed them in a spreadsheet and even made a word cloud on the topics
    • Strategies for Overcoming Imposter Syndrome was a topic I got from these responses
    • After the show went live, I received messages from listeners that felt I was speaking directly to them
    • This is the power of understanding your readers dreams, fears, needs, and challenges.
    • Create that kind of content!
  • Go Off Topic
    • I try to keep my blogs on topic, but I do find ways to weave in other elements of my life
    • My Instagram and Twitter accounts give glimpses into my life
    • Occasionally, I’ll blog while on holiday or from my couch with a beer
    • These things seem to show me as a real person
    • Have an outlet to share a little about your life and “humanize: yourself as you blog
  • Multi-media
    • Different forms of media can also humanize you
    • A picture puts a face with the name
    • A podcast gives you a voice
    • Video not only shows a face and voice, but body language too
  • Attend events
    • Attending events is a powerful way to build relationships
    • Online events like a Ustream chat session or a Twitter #blogchat is also an opportunity to meet and relate with readers
  • Get a reaction
    • Readers will feel a connection when they comment or participate in some other way, such as polls, competitions, emails, sharing, etc.
    • 31 Days to Build a Better Blog
  • Write from the heart
    • One of the best things I think you can do is to allow yourself to FEEL something about what you’re writing about.
    • Write on topics that mean something to you.
    • Write with passion.
    • Include how YOU feel about a topic.
    • Writing in this way takes some vulnerability but as Robert Frost says:
    • No tears in the writer – no tears in the reader
    • No surprise in the writer – no surprise in the reader.
    • If you’re not willing to go to a personal place it’s unlikely your reader will either!

What else deepens personal connection for you?

That’s enough of me talking. What has your experience been? Whether it’s your experience as a blogger reaching out to readers or as a blog reader feeling connected to other bloggers, what deepens that feeling of personal connection for you?

Enjoy this podcast? Sign up to our ProBloggerPLUS newsletter to get notified of all new tutorials and podcasts below.

 

Never miss an episodeSubscribe to the ProBlogger podcast on iTunes

Got a Question You’d Like Me to Answer?

I base many episodes of this podcast upon questions answered by ProBlogger Podcast listeners and Blog readers.

You can use the following widget to ask a question. Please include your name and blog name (if you have a blog).

 

The post PB127: How to Write in a More Personal and Engaging Voice appeared first on ProBlogger Podcast.



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4 Tips to Improve Your Google Indexing

As you probably know, if people can’t find your website on Google it might as well not exist! Google is by far the largest search engine, and getting organic traffic from it is paramount to make any website popular, be it a blog, an eCommerce or a web application. The problem is that getting Google […]

Wanna learn how to make more money with your website? Check the Online Profits training program!




from Sniply: Daily Blog Tips http://snip.ly/qg6b1
via Niche Authority Site Builder

PB127: How to Write in a More Personal and Engaging Tone

Writing That Develops a Personal Connection With Your Readers

Have you ever felt a personal connection with a blogger who you’ve never met and have no real reason to feel a connection with?  

You read their blog day after day and in time come to feel like you know them—as if their blog posts are almost written as private messages to you.

ProBlogger_127

This has happened to me numerous times over the years. I almost end up feeling that the blogger is my friend, even though I’ve never actually had personal contact with them.

I’ve also been on the other side of that relationship quite a few times. I regularly meet people at conferences who come up and say that they feel like they know me even though we’ve never actually met.

That personal connection can bring a blog to life!

In Today’s Episode How can you foster this personal connection with readers?

  • Tell personal stories
    • Sharing your own stories, not only shows you have knowledge, but you have experienced it too
    • Stories make you more relatable to people
  • Write as you speak
  • Use personal language
    • Incorporate language that makes the reader feel you are talking to them
    • Use the word “you” when you write
    • This moves the topic away from theory and makes it more applicable
  • Picture a person while you’re writing
    • A simple way to change the tone of your writing is to actually write your post with a person in mind.
    • Chris Garrett talks about this a lot and encourages bloggers to visualize a person as they write.
    • Similarly, I like to develop reader profiles, which I find helps me avoid writing for a nameless crowd of readers.
  • Base posts upon REAL reader needs
    • The more you write about real needs, the more you will connect
    • People feel connected if they feel you understand what they are trying to overcome
    • Get in the habit of asking your readers what their biggest challenge is
  • Write about Your Readers Feelings, Fears and Dreams
    • What really connects people is when you write about what they feel, think, fear, and dream.
    • This makes your reader feel you are speaking to them on a deeper level
    • An example of this was my last newsletter where I asked readers what their challenges were?
    • The responses were fascinating, I analyzed them in a spreadsheet and even made a word cloud on the topics
    • Strategies for Overcoming Imposter Syndrome was a topic I got from these responses
    • After the show went live, I received messages from listeners that felt I was speaking directly to them
    • This is the power of understanding your readers dreams, fears, needs, and challenges.
    • Create that kind of content!
  • Go Off Topic
    • I try to keep my blogs on topic, but I do find ways to weave in other elements of my life
    • My Instagram and Twitter accounts give glimpses into my life
    • Occasionally, I’ll blog while on holiday or from my couch with a beer
    • These things seem to show me as a real person
    • Have an outlet to share a little about your life and “humanize: yourself as you blog
  • Multi-media
    • Different forms of media can also humanize you
    • A picture puts a face with the name
    • A podcast gives you a voice
    • Video not only shows a face and voice, but body language too
  • Attend events
    • Attending events is a powerful way to build relationships
    • Online events like a Ustream chat session or a Twitter #blogchat is also an opportunity to meet and relate with readers
  • Get a reaction
    • Readers will feel a connection when they comment or participate in some other way, such as polls, competitions, emails, sharing, etc.
    • 31 Days to Build a Better Blog
  • Write from the heart
    • One of the best things I think you can do is to allow yourself to FEEL something about what you’re writing about.
    • Write on topics that mean something to you.
    • Write with passion.
    • Include how YOU feel about a topic.
    • Writing in this way takes some vulnerability but as Robert Frost says:
    • No tears in the writer – no tears in the reader
    • No surprise in the writer – no surprise in the reader.
    • If you’re not willing to go to a personal place it’s unlikely your reader will either!

What else deepens personal connection for you?

That’s enough of me talking. What has your experience been? Whether it’s your experience as a blogger reaching out to readers or as a blog reader feeling connected to other bloggers, what deepens that feeling of personal connection for you?

Enjoy this podcast? Sign up to our ProBloggerPLUS newsletter to get notified of all new tutorials and podcasts below.

 

Never miss an episodeSubscribe to the ProBlogger podcast on iTunes

Got a Question You’d Like Me to Answer?

I base many episodes of this podcast upon questions answered by ProBlogger Podcast listeners and Blog readers.

You can use the following widget to ask a question. Please include your name and blog name (if you have a blog).

 

The post PB127: How to Write in a More Personal and Engaging Tone appeared first on ProBlogger Podcast.



from Sniply: @ProBlogger http://snip.ly/0arg6
via Niche Authority Site Builder